Futuring and Innovation Class
Monday, October 10, 2016
The Fall of Kodak
Greetings to all,
Kodak’s
Good Plan that went Wrong
For years since its founding,
the Kodak organization had dominated the business of photography. It was at the
dawn of the digital age, according to DiSalvo (2011), when Kodak’s good plan of
business began to go wrong due to circumstances outside of its control.
According to DiSalvo (2011), the city of
Rochester NY, where Kodak headquarters is stationed, was a center of the highly
successful business where employees were known to stay with the company for
years and even up to retirement. When the digital age of the 1990’s began to
develop and computers began to take root, Kodak did not change its plan of
action or way of business; and in turn, over the years as digital cameras began
to come onto the scene, Kodak’s profits began to dwindle and the organization
began to lose relevancy in the modern economy. The outside circumstance beyond
Kodak’s control was the technological development of the digital age when Kodak
was still focused on the old good plan that had now lost its relevancy (DiSalvo,
2011) .
A
Potential Impact for my Sociotechnical Plan
For the collaboration of human beings and technology, you need not look any further than
the rising trend of the smart home phenomenon. A smart home is a home or
building run, controlled or interacted with using artificial intelligence or
digital technology. The potential impact of this combination of human interaction
with technology has the potential to impact those living with a disability or
the elderly, as this technology can assist with their ability to control their
home with limited interaction or centralized interaction from a mobile device (Dreyfus,
2009) .
Additionally, there is the potential for the remote access and control of home
security systems that in turn can have a financial impact on homeowners and their insurance costs (Smith, 2014) .
This is a relevant social technology due to the
simple fact that as our society gains more technology in our everyday lives and
integrate it into how we live, it will in turn shape our social norms and how
we interact with our surroundings. The invention of a technology that changes how we live our lives or interact with
one another will, in turn, change our
lives in ways we can only imagine and
potentially how we see the world or our society itself.
Two forces that will affect this innovation idea is
that of the public’s trust and concern for
privacy as well as the demand for more home oriented technology. After the
revelations made by Edward Snowden regarding the National Security Agency’s
surveillance program on the American people,
the American public has become concerned about
digital privacy. This force of public opinion can cause a delay in home
integrated digital technology, as a person’s house is where they wish to feel
safe the most (Munger, 2015) . The second factor
is the consumer culture of the United States, with the latest and greatest
technology available on the market. The force of digital consumers based on
demand can very easily impact this innovation and change the way people live in
a modernized society (Lang, Shang, & Vragov, 2015) .
References
DiSalvo, D. (2011, October 02). The fall of
Kodak: A tale of disruptive technology and bad business . Retrieved from
Forbes : http://www.forbes.com/sites/daviddisalvo/2011/10/02/what-i-saw-as-kodak-crumbled/#1d9426f320f5
Dreyfus, D. (2009). Smart-home technology for persons with
disabilities. American Family Physician , 80(3), 233.
Lang, K., Shang, R., & Vragov, R. (2015). Consumer
co-creation of digital culture products: Business threat or new opportunity .
Journal of the Association for Information Systems, 16(9), 766-798.
Munger, M. (2015). No place to hide: Edward Snowden, the
NSA, and the U.S. surveillance state. Independent Review, 19(4),
605-609.
Smith, K. (2014). Home smart home. Best's Review,
115(7), 16-22.
Sunday, October 2, 2016
Serendipity, Error, Exaptation Examples
Greetings to all,
Serendipity
A serendipitous discovery that turned out to be good or useful was the invention of the microwave oven. In the year 1945,
an American engineer by the name of Percy Spencer was testing magnetrons using high-powered vacuum tubes inside a
radar system. One day Spencer was working near a magnetron that was producing microwaves while Spencer had a peanut
butter candy bar in his pocket. While working with the magnetron Spencer noticed that his candy bar had melted and
shortly after Spencer’s research lead to the invention of the microwave oven (Tweedie, 2015).
an American engineer by the name of Percy Spencer was testing magnetrons using high-powered vacuum tubes inside a
radar system. One day Spencer was working near a magnetron that was producing microwaves while Spencer had a peanut
butter candy bar in his pocket. While working with the magnetron Spencer noticed that his candy bar had melted and
shortly after Spencer’s research lead to the invention of the microwave oven (Tweedie, 2015).
Error
A discovery that came about through an error is that of the discovery of penicillin. On September 3rd, 1928, Alexander
Fleming returned from vacation to his lab to discover in one of his Petri dishes that had contained Staphylococcus
bacteria had an unusual spec of mold growing inside of it. This mold he noticed had caused the inhabitation of bacteria
growth around the mold. Through further experimentation, Fleming found that his mold had the capability of killing a
large amount of different harmful bacteria. This mold would later go on to be what we know today as penicillin (ACS,
1999).
Fleming returned from vacation to his lab to discover in one of his Petri dishes that had contained Staphylococcus
bacteria had an unusual spec of mold growing inside of it. This mold he noticed had caused the inhabitation of bacteria
growth around the mold. Through further experimentation, Fleming found that his mold had the capability of killing a
large amount of different harmful bacteria. This mold would later go on to be what we know today as penicillin (ACS,
1999).
Exaptation
A discovery that fits the description of exaptation or repurposing to achieve something new is that of Listerine. In
1860 Louis Pasteur’s had a theory that germs were the cause of a wide range of infections that affected medical patients.
Inspired by this theory Doctor Joseph Lister in 1865 performed operations in a chamber sterilized by an antiseptic and as
a result, the mortality rate at the facility began to decrease. As a result of this discovery in 1879 Dr. Joseph Lawrence
developed created what we now know today as Listerine mouthwash, with the original intent of it being primarily using
surgeries and bathing wounds. After its invention was it realized that this product could also be used as a mouthwash to
sterilize the mouth (LISTERINE, 2015).
1860 Louis Pasteur’s had a theory that germs were the cause of a wide range of infections that affected medical patients.
Inspired by this theory Doctor Joseph Lister in 1865 performed operations in a chamber sterilized by an antiseptic and as
a result, the mortality rate at the facility began to decrease. As a result of this discovery in 1879 Dr. Joseph Lawrence
developed created what we now know today as Listerine mouthwash, with the original intent of it being primarily using
surgeries and bathing wounds. After its invention was it realized that this product could also be used as a mouthwash to
sterilize the mouth (LISTERINE, 2015).
Meaning of the Terms
For me serendipity is simply something that is found to be of use in one way or another; I have read about numerous
examples discoveries being useful or beneficial, this can range from the invention of the automobile to solar panels.
Errors, as they pertain to discoveries, are mistakes that lead to the accidental invention of something else; the perfect
example of this that I have read so for is that of the pacemaker (Williamson, 2011). Exaptation is the utilization of a
discovery intended for a specific purpose and using it for something else other than its original intent. With
exaptation, I have to laugh and think about how books are sometimes used as TV stands or boxes as tables as that
is not the purpose of their design but that is what they are used for in some cases.
examples discoveries being useful or beneficial, this can range from the invention of the automobile to solar panels.
Errors, as they pertain to discoveries, are mistakes that lead to the accidental invention of something else; the perfect
example of this that I have read so for is that of the pacemaker (Williamson, 2011). Exaptation is the utilization of a
discovery intended for a specific purpose and using it for something else other than its original intent. With
exaptation, I have to laugh and think about how books are sometimes used as TV stands or boxes as tables as that
is not the purpose of their design but that is what they are used for in some cases.
References
ACS. (1999). Discovery and development of penicillin . Retrieved from ACS: American Chemistry Society :
https://www.acs.org/content/acs/en/education/whatischemistry/landmarks/flemingpenicillin.html
https://www.acs.org/content/acs/en/education/whatischemistry/landmarks/flemingpenicillin.html
LISTERINE. (2015). From surgery antiseptic to modern mouthwash. Retrieved from Listerine:
http://www.listerine.com/about
http://www.listerine.com/about
Tweedie, S. (2015, July 03). How the microwave was invented by a radar engineer who accidentally cooked a candy
bar in his pocket. Retrieved from Business Insider: http://www.businessinsider.com/how-the-microwave-oven-
was-invented-by-accident-2015-4
bar in his pocket. Retrieved from Business Insider: http://www.businessinsider.com/how-the-microwave-oven-
was-invented-by-accident-2015-4
Williamson, M. (2011, September 29). Wilson Greatbatch: Inventor of the implantable cardiac pacemaker.
Retrieved from Independent: http://www.independent.co.uk/news/obituaries/wilson-greatbatch-inventor-of-the
-implantable-cardiac-pacemaker-2363206.html
Retrieved from Independent: http://www.independent.co.uk/news/obituaries/wilson-greatbatch-inventor-of-the
-implantable-cardiac-pacemaker-2363206.html
Tuesday, September 20, 2016
Forecasting and Predictions
Greetings to all,
The concept of forecasting has to do with being able
to predict what will happen in the future with as much accuracy as possible;
this is a practice utilized heavily in the business sector. With the uncertain
and unforeseen future in business, it is
imperative that business owners have some visibility on the potential future
their business will face so that they will better be prepared for such a future (Gilliland,
2003) .
One infamous prediction concerning innovation that
eventually came true was that of mankind traveling to the moon. In 1865 an
author by the name of Jules Verne wrote a book titled, “From the Earth to the
Moon”; in this book Verne told the story of astronauts
that traveled to the moon and returned using a metallic spacecraft. In 1870
Verne followed up his book with a sequel titled, “Around the Moon.” What is
interesting about this correlation between fact and fiction are the details
Verne got right about the real lunar expedition nearly a century later. The
location of the launch, for example, Verne designated to be Florida because
they would be able to launch from there with the moon directly overhead. NASA would later choose Florida as its launch
for many of the same reasons. In Verne’s novel, animals were used in a practice
launch to determine if human passengers could survive the trip. Likewise, NASA
used mice and monkeys in its initial testing (Regas, 2015) .
It would seem from these similarities that even
though it was a work of fiction, Verne thought through the realities of a lunar
expedition and took into account the potential problems as well as ideal
conditions for such a launch. In essence, Verne was practicing a sort of
forecasting for his work of fiction by troubleshooting the same potential
factors NASA would later consider in a real launch.
Two forces that impacted the success of this
prediction coming true were that of the Cold War conflict as well as the
national pride of the time. In 1957, the Soviet Union launched a satellite
called Sputnik into space during the Cold War; at this time the United States
and the Soviet Union were not only in an arms race, but with the launching of
Sputnik the space race was also brought underway. In addition to the death of John F. Kennedy, who gave his
nation the goal of going to the moon by the end of the 1960’s, along with the
war in Vietnam happening at the time, the mission to the moon was a welcome
distraction for the United States at the time as well as a source of national
pride (Siddiqi, 2000) .
References
Gilliland, M. (2003). Fundamental issues in business
forecasting. Journal of Business Forecasting Methods & Systems,
22(2), 7-13.
Regas, D. (2015). The science of Jules Verne's fiction . Sky
& Telescope , 129(6), 32-37.
Siddiqi, A. A. (2000). Challenge to apollo: The soviet
union and the space race, 1945-1974. Washington DC: National Aeronautics
and Space Administration .
Monday, September 12, 2016
Scenario Planning VS Traditional Forecasting
Greetings to all,
The concepts of scenario planning, as well as traditional forecasting, are two different methods
in which conclusions about future projections are drawn in different ways. The
concept of traditional forecasting, for example, is a concept that relies on
past as well as present data in order to develop a forecast of how the future
will play out. This prediction of the future based off of relevant data from
the present and past allows for a limited window into the prediction of future
events. In other words, traditional forecasting is well suited for short term planning
and predictions but does not take into
account long-range planning (Marceau,
2016) .
By contrast, the concept of scenario planning is
exactly as it sounds: planning for different scenarios that can present
themselves in the future based on the current direction an organization is
traveling. One key difference from traditional forecasting is that scenario
planning takes into account the fact that the current direction the
organization is traveling can be diverted in the future into a completely different
direction depending on the current situations surrounding the organization.
These factors or driving forces are described in the acronym “PEST” by Woody
Wade (2012), and “PEST” stands for political, economic, societal, and
technological. These driving forces are areas that have the potential to have
an unforeseen impact on the direction the organization is trying to move. The
organization can then outline the different possible scenarios utilizing the different
factors associated with the direction the organization is trying to move. Based
on the different factors taken into account with each different scenario or
contingency, the organization can take into account trends, essential elements,
and critical uncertainties to narrow down the different scenarios into which
one that has the potential to be more effective based on a cross comparison
between the different scenarios. These scenarios range from likely to extremely
unlikely; however, this allows the organization to preplan in the case of an
uncertain future in order to be prepared for whatever scenario they are
presented with. This makes scenario planning a much more
effective concept for long-term planning,
as it prepares those utilizing the method for potential long-term solutions or issues that may arise (Wade, 2012) .
The advantage presented by traditional forecasting
is that is useful for short-range
planning; however, in contrast, it has a
great disadvantage when it comes to long-term
planning as the uncertain future controlled by unforeseen variables makes it
very difficult to forecast the future. The advantage with scenario planning is
the preparedness it provides for long-range
planning to the one utilizing the method; however,
the disadvantage is this method takes a
lot of time and thought, initially making it not as fast on the turnaround of
data needed by modern-day businesses.
References
Marceau, D. (2016, August 1 ). The fatal flaw in
traditional forecasting methods. Retrieved from Prevedere :
https://www.prevedere.com/traditional-forecasting-methods/
Wade, W. (2012). Scenario planning: A field guide to the
future . Hoboken, NJ: John Wiley & Sons, Inc.
The Pacemaker
The
Pacemaker
Game-changing
ideas are those that alter or change the landscape of a particular topic or
field. Some of these game-changing ideas
have been in the form of inventions that were discovered by accident with
unintentional errors. One such game changer is that of the pacemaker, which is
responsible for bringing about a serious change for patients suffering from
heartbeat irregularities.
The Accident
An electrical engineer by the name of Wilson Greatbatch from
the University of Buffalo in the year 1956 was working on a circuit for a
Chronic Disease Research Institute to record heart sounds at the time. However
while assembling his device, he installed an incorrect resistor into his
circuit and as a result, he discovered
that his circuit was pulsing at what sounded like a heartbeat. Familiar with heartbeat irregularities, Wilson Greatbatch
realized the potential for his mistake; however, it would not be until 1958
when he met with William Chardack from the Buffalo Veterans Administration
Hospital and both men successfully tested the device on a dog. Later in 1960,
ten pacemakers would be installed into human patients successfully as a result
of Greatbatch’s original mistake (Technology Review , 2001 ) .
The Forces that Supported
The advent of the pacemaker filled the demand from a need for
medical patients suffering from heart complications in order to regulate their
heart beat. In this case, the invention
took some time before it could even get off of the ground due to the simple
fact of a lack of enthusiasm from the initial time it was discovered. The real
push forward was the test conducted in 1958 with William Chardack when they
successfully tested the pacemaker on a live dog to determine whether or not the
device would work. This was essential to the pacemaker taking off in the
medical field, as it solidified the fact that the device was capable of working
and serving a benefit to the medical world.
Points Learned
Wilson Greatbatch was an electrical engineer that
developed a medical device; it was not until he was able to work with a medical
doctor willing to test his device that it would start to gain traction in the
medical field. This point is important because it shows that for this
particular accidental invention, it took an actual test in order by experts in
the medical field before it would be widely accepted. This brings to the
forefront the issue that many startup companies face and that is gaining
traction with their new idea and bringing it to market (Davila &
Epstein, 2014) .
The second point taken is that even though
the product was developed and worked, Wilson Greatbatch continued to make
improvements on his product and eventually developed a corrosion-free lithium battery which extended the life of his
pacemakers from two years to ten years (Technology Review , 2001 ) . This was a
breakthrough innovation, but Greatbatch continued to improve on his discovery,
which is what is called incremental innovation, where the product being
developed continues to be refined and made better (Davila &
Epstein, 2014) .
Conclusion
In conclusion, the advent of the pacemaker was a
breakthrough innovation that helped to greatly benefit a population of patients
within the medical field suffering from heart irregularities. The support for
this innovation came from an expert in the medical field who helped the inventor
successfully test his device causing it to gain traction in the medical field.
The inventor then continued an incremental refinement of his device as time
went on refining his product for the benefit of the patients.
References
Davila, T., & Epstein, M. J. (2014). The
innovation paradox . San Francisco, CA: Berrett-Koehler Publishers, Inc.
Technology Review . (2001 ). Setting the pace. Technology
Review , 104(7), 96 .
Tuesday, August 30, 2016
Greetings to all,
For todays post we were asked to discuss one technology and one trend from the following website.
One trend currently sweeping the field of education
is that of the implementation of a long term impact plan to help bolster and
benefit higher education. Discovery and innovation from research conducted at universities
have the ability to impact not only the local communities in which they are
based but also the world, depending on the findings. In order for these
incubators of discovery to be bolstered and have a large impacting reach,
education leaders are looking into ways in which they can move this process
forward. One method being proposed is the application of a business based
startup model that can be applied to the research universities to bolster
discovery and innovation. What is known as the lean startup movement is a
movement designed around technology, where technology is used a as catalyst for
the purpose of promoting a culture of innovation in a more cost effective and
widespread manner that is easier to manage (New Media Consortium, 2016) .
One technology that is currently in widespread usage,
and that ties into the trend of higher education adopting a startup model of
management, is that of cloud computing. Cloud computing is a technology that
has been around for some time now that allows users the ability to store, save,
and retrieve data from online storage (New Media Consortium, 2016) . This technology is
beneficial when we discuss research universities trying to bolster discovery
and innovation, as cloud computing makes the storage of files and sharing of
data much easier since, depending on the setup, multiple users can have access
to a cloud from anywhere at any time. Currently, however, one issue is the
current state of digital literacy amongst students. With the technology boom
that encompasses the internet, computers and others mobile devices, the digital
world has invaded almost every aspect of modern life, to include academics. Academic
leaders are looking into ways in which students can be educated and become
digitally literate. One example of this is in the UK at Staffordshire University
where the faculty there has developed a community-based online forum in which
peer-to-peer learning of digital literacy is achievable. This is just a small
example of information sharing to help foster a learning environment; and for
many academic leaders this issue is considered to be a solvable one due to the
fact that programs such as the Staffordshire University one are well under way (New Media
Consortium, 2016) .
One force that has impacted the trend for research
universities to adopt a technology-based lean startup program to bolster
discovery and innovation is the economic need for further development in
innovation. There is a demand in our current economies for the latest and
greatest technology and anything that can help bolster this will have an impact
on that demand. A second force that is impacting this trend is that of the need
and desire by research institutions to improve their processes and advance
their technological capabilities to improve their output.
For the technology of cloud computing, especially in
the academic world, the desire for ease of access and sharing of data is a
force that has impacted the adaptation of could computing at academic
institutes. A second force that has impacted cloud computing is the demand for
increased storage beyond that of local capacities; a problem that cloud
computing is able to remedy.
References
New Media Consortium. (2016). Advancing cultures of
innovation. NMC Horizon Report: 2016 Higher Education Edition, 8-9.
New Media Consortium. (2016). Cloud computing. 2016
NMC Technology Outlook: Internationl Schools in Asia, 10.
New Media Consortium. (2016). Improving digital
literacy. NMC Horizon Report: 2016 Higher Education Edition, 24-25.
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